Word-Dancing Together Towards Noble Outcomes

  [ ABC is the Association for Business Communication.] From 4 to 6 June 2025, I had the privilege of attending the ABC Regional Conference at NHH in Bergen (Norway), themed “Building Bridges Between Business Communication and Management.” Bergen was beautiful, even in the rain, cold, and wind. Against this dramatic backdrop, the NHH campus offered a warm and stimulating environment for exchange. The conference brought together scholars and practitioners to explore business communication in all its contemporary complexity. Bergen, view from the fish market 📷 Greet Angèle De Baets Topics that resonated Throughout the three days, I attended sessions on crisis communication , CEO letters , visual communication , teaching confidence , corporate social advocacy , the normalisation and (self-)orientalisation of intercultural communication , self-awareness , and many more. The diversity of topics reflected not only the scope of the field, but also the growing need to address complexity,...