Word-Dancing Together Towards Noble Outcomes

Mijn keynotes zijn denkopeners met een wetenschappelijke ruggengraat. Ze kunnen gebracht worden als keynote, publiekslezing of denksessie, afhankelijk van de context. De volgende reeks bestaat uit vier lezingen die elk op zichzelf kunnen staan en tegelijk samen een doorlopende reflectie vormen over taal, cultuur, interactie en betekenis.  Interculturele communicatie onder de loep Wat we echt nodig hebben voorbij clichés over kennis van taal en cultuur De ecologie van conflict De derde uitkomst voorbij winnen of verliezen Japan begrijpen in het Westen: het voorbeeld van aikido Tussen betekenisvolle toe-eigening en lege banaliteit Aikido: een moderne traditie Geschiedenis, context en betekenis Over Greet Publicaties Boek Greet De keynotes kunnen in het Nederlands, Engels, Duits en Frans. Keynotes met ruggengraat | Greet Angèle De Baets 1. Interculturele communicatie onder de loep Wat we echt nodig hebben voorbij clichés over kennis van taal en cultuur Interculturele communicatie ...

The Association for Business Communication (ABC)  brings together scholars, educators, and practitioners who share a commitment to advancing business communication research, teaching, and practice worldwide. Left to right: Greet Angèle De Baets, Gail Flanagan, and Marlies Whitehouse Taken during the 90th International ABC Conference in Long Beach, California, October 2025 ABC operates through a strong international network, with regional representations across the globe, including Europe, Middle East, and Africa ( EMEA) . From 2026 onwards, Marlies Whitehouse (Switzerland) will take up the role of Regional Vice-President EMEA, succeeding Ursula Lutzky (Austria). I would like to thank Ursula for her sustained commitment and leadership over the past years, and I warmly welcome Marlies in her new role.  My sincere appreciation also goes to the many members who actively shape this community through their work and engagement, including colleagues such as  Gail Flanagan ...

  [ ABC is the Association for Business Communication.] From 4 to 6 June 2025, I had the privilege of attending the ABC Regional Conference at NHH in Bergen (Norway), themed “Building Bridges Between Business Communication and Management.” Bergen was beautiful, even in the rain, cold, and wind. Against this dramatic backdrop, the NHH campus offered a warm and stimulating environment for exchange. The conference brought together scholars and practitioners to explore business communication in all its contemporary complexity. Bergen, view from the fish market 📷 Greet Angèle De Baets Topics that resonated Throughout the three days, I attended sessions on crisis communication , CEO letters , visual communication , teaching confidence , corporate social advocacy , the normalisation and (self-)orientalisation of intercultural communication , self-awareness , and many more. The diversity of topics reflected not only the scope of the field, but also the growing need to address complexity,...